TURNKEY TRAINING & CERTIFICATION
FOR INDUSTRY ASSOCIATIONS

Provide Member Value, an Industry Service and Additional Revenue

The challenge
Regardless of the industry, the most successful associations have discovered that training and certification programs provide tremendous benefits, including:

• Outstanding value to members
• Increased member retention
• New sources of high margin revenue
• A great service to their industry

However, designing, developing, marketing and managing training and certification programs is difficult and may seem complicated to organizations that don’t have experience in this area. Success requires expertise that typically isn’t a core competency of most associations. While associations can hire trainers and attempt to create programs, few trainers have experience in all of the areas required to create, market, deliver and administer training and certification programs. In addition, in today’s economy, most associations are hard-pressed to increase head count until new programs are proven.

The zipline partnership Solution
Zipline Performance Group offers associations and other organizations a partnership approach that minimizes upfront investment and increases the likelihood of success by providing all of the services required to develop, deliver and administer training and certification programs. Zipline’s team has deep experience and a history of success in bringing training and certification programs to market profitably. Our expertise combined with your industry knowledge and experience creates a winning partnership and value for your members and industry.

here's how the program works

  • First we work together to determine your specific needs and what kind of program will be most effective. We answer questions like: Who is your target audience? Do they need training, certification or both? What price points are realistic? What competencies are required? If training, what’s the best way to deliver it based on content and audience needs? If certification, does it need to be high or low stakes? Knowledge only or knowledge and skill?

  • Next, we work together to design the program and create the learning and assessment programs. Zipline brings expertise in adult learning, instructional design and technology, and the resources to create state-of-the-art learning and certification programs for your industry. You can provide the industry insight and subject matter expertise—either from your staff or your constituency—or Zipline can bring in the experts. Once we create the programs, we work together to market them, and Zipline provides delivery and administration of the programs.

While every partnership and program is unique, the basics are similar. Zipline will lead you through the process and manage the project to ensure that it stays on time and meets the needs originally identified. Similarly, the business relationship is unique for each partnership, but most arrangements share many commonalities. Most often they are structured on a revenue-sharing basis so your organization minimizes expense until revenue begins to flow.

For more information or to explore a training and certification partnership with Zipline, please contact Tom Brooksher, tbrooksher@ziplineperformance.com, 303.882.6756.